It could probably go down as the biggest Apple event of the recent past into history. And not just because Apple has impressed with three new iPhones. Our summary:
The Steve Jobs theater on the site of Apple Park today made its debut: the foreseeable future, Apple will - with the possible exception of the in-house developers Fair in the summer - will present the latest cry only here.
"There is nothing you can not do," the Beatles sing just before the keynote streaming LIVE. And given the size of the new Apple company site that fits somehow. To "All You Need Is Love" there are impressions of the Apple Park and Steve Jobs Theater. Dinner is served!
"Steve should open his own theater." That was Tim Cooks first message on this day. An audio recording of the Apple co-founder was before Tim Cook stepped on stage. It's a first: Tim Cook has never lost so many words about his predecessor. On that day would be Steve ehren, Cook ended the segment.
And another premiere: Angela Ahrendts, Apple's retail chief, explained in her first keynote presentation, what plans they had for the in-house shops. Among other things, these 400 existing stores one wants to revise the near future and thus be even more of a meeting place. The term "store" Apple no longer used for its stores themselves.Start Photogallery(18 images)iPhone X: wallpaper download
The most successful watch in the world
Last year, the Apple Watch was number two - behind Rolex. This year, said Tim Cook, it had climbed to the top: "The Apple Watch is the number-one-clock in the world." To ensure it stays that way, Apple has come up with so many.
The biggest innovation of Apple Watch Series 3 is an LTE chip. So you can be reached anywhere, even without the phone. Useful to the network chip is also in music: On Apple Music you can continue to access from the wrist, said Jeff Williams.
New bracelets, including a sports Loop, a new edition version of dark ceramic and a new Hermès collection will give on September 22. can pre-order the new LTE models that can be identified by a red digital crown, from 15 September.
Progress in 4K and HDR
4K and HDR - so that the new Apple TV generation is already described. Both updates, some say, are long overdue. Others complain that there are currently too little 4K content. Apple wants to change that: Old purchases will be replaced free of charge by 4K HDR title.
Much of the criticism Apple has had to take for the Siri Remote: Because it is symmetrical, you take it all too often the wrong direction in the hand - and makes unwanted entries. And nothing will change for the time being: A new remote control, Apple has not shown. update: There are actually a new remote control and at a lower price. Only innovation: a white ring around the "Menu" button. Whether that is sufficient to make the critics happy, you will see.
A small disappointment: Apple TV 4K is more expensive than the current generation - which retains Apple also on offer.
iPhone 8 (Plus): Dual Camera times two!
One thing first: The small iPhone 8 has no dual-camera. The remains withheld from the Plus model. After all: Both iPhone and iPhone 8 8 Plus get a feature that many users had always wished for the iPhone 7: True Tone. Thus closing the models in terms of screen quality to the iPad Pro.
Completely new is the case: On the back of the models are now made of glass. They all support the Qi standard for wireless charging. A separate charge Puck Apple but not (yet) offer: Users can initially rely on third-party products.
The software of the phones has also improved Apple: In portrait mode, the dual-camera users can now choose different exposure modes. These are no filters, says Phil Schiller. The phone adjusts the exposure here on the basis of a real-time analysis.
Slow motion videos are even more impressive with the new models: The camera can now record full HD video at 240 frames per second.
Of course demos of augmented reality applications should not be missed: On stage is being built on an empty table a detailed 3D shooter world.
Available are the models from 22 September.
iPhone and iPhone 8 8 Plus: All information on GIGA APPLE
The iPhone, to which the world has been waiting for: One more thing&# 8230;
"This product will lead the way for the next decade," said Tim Cook. Meant the iPhone X (read: iPhone th). The model with a 458 ppi display will be available in two colors: white and black.
At first glance, the highly polished stainless steel frame catches the eye. In profile, the phone looks like an Apple Watch.167435iPhone X in the Hands-On
Retina was not enough for the iPhone X revealed. The OLED screen is called Apple "Super Retina Display". Because the iPhone X consists only of the screen and does not have a Home button, Phil Schiller has the audience once explain how to use the device at all: For multitasking, you can sweep up a simple tap on the display is enough to turn on. Unlock one is the futuristic device with Face ID. "This is the future," says Schiller. was yesterday Touch ID!
Face ID, Schiller confirms is safe. Safe even as Touch ID. Before (evil) twins but you should beware, jokes Schiller. Then, only the pass code to unlock remains.
A 12-megapixel dual camera with improved optical image stabilization and an even better flash promise better pictures. Even in low light, says Schiller. And the portrait mode you can use the iPhone X with the selfie camera.
Pleasing is the battery life: Despite giant screen Apple promises two hours more than the iPhone. 7
In the stores, the iPhone X comes only on 3 November. Pre-orders will Apple counter from 27 October. Price: 1149 Euros for 64 GB of memory, 1,319 euros for 256 GB.
Prices of iPhone X, iPhone 8, 7, 6s and SE: We have to fork out in Germany
The secret star of the evening: A charge puck!
For next year, Apple announced a new accessory for the iPhone, Apple Watch and the AirPods: a charging Puck, you may just recharge all three devices simultaneously. What you need: A new iPhone (8 or X), an Apple Watch the Series 3 and a special charging case for AirPods.
Apple calls the system AirPower. The price we do not know; to appear the mat early 2018th
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